OptimizeXL extracts competitor data from behind the signup wall, then resolves it into an Operator 360 dossier: market-openness verdict and modeled traffic (DATA), captured product screens (DECKS Product), and the latest marketing email with its extracted offer (DECKS CRM).
01 / OptimizeXL
See what the iGaming market builds, sends, runs and owns — without spending weeks piecing it together yourself.
OptimizeXL captures what competitors hide behind the signup wall and turns it into evidence you can search, compare and act on.
Data · markets & traffic
Decks · CRM
Technology stack21 vendors · 7 confirmed
Decks · Product
homepage · crawled from DE
02 / How it works
One engine reads the whole market — operator sites, licence registers, technical infrastructure, product flows, game catalogues and the marketing competitors actually send — then resolves it into one connected body of evidence.
Every finding traces back to its source. Every estimate is labelled. Every derived signal tells you how certain we are.
So when you find the opportunity, challenge an assumption or make the call, you know exactly what you’re standing on.
ENGINE LIVE · decks-reports bus · refreshed every 6h · snapshot Aug 2026
Live crawls
| Stage | What the engine does | Source | Scale | As of | Grade |
|---|---|---|---|---|---|
| 01Discover & screen | Classify gambling operators market by market, and separate live sites from parked, blocked and non-gambling domains. | rendered DOMHTTP headersredirect chains | 2,191 operators | 6-hourly | pipeline |
| 02Resolve identity | Fold every mirror, alias and regional domain back into the one legal operator behind it, then elect a single canonical brand. | TLS cert metadataconfig mapsregulator registriesgovernment blocklists | 1,823 identities743 entities | 16 Aug 2026 | confirmed |
| 03Map licensing | Extract each operator’s licences and cross-check them against the regulators’ own registers, country by country and vertical by vertical. | licensing pages (DOM)regulator registriescert oracle | 1,014 licences1,313 rulings | 17 Aug 2026 | cross-checked |
| 04Fingerprint the stack | Detect the vendors and game studios each site runs, and cluster the brands that share a common platform tenant. | script captureJS bundlesXHR / API responsesCSP inventoryhost graph | 31 categories10 families | 6-hourly | tiered |
| 05Catalogue games | Normalise studios and titles across every lobby into one cross-operator game reference. | XHR / API responseslobby DOM | 156,551 records | 13 Aug 2026 | confirmed |
| 06Model traffic | Rank operators by modelled monthly visits and measure how concentrated each market really is. | clickstream panelssearch & keyword panels | 928 operators ranked | Jun 2026 | modelled |
| 07Capture CRM | De-duplicate the marketing emails operators actually send, and parse each offer down to its bonus, wagering and expiry anatomy. | rendered emailsoffer texttracking pixels | 9,881 campaigns250 operators | 16 Aug 2026 | confirmed |
| 08Publish | Project every finding to the Decks and Data surfaces on a six-hour cadence, each publication content-addressed and versioned. | the resolved corpus | 37 live datasets | every 6h | live |
The raw capture behind each stage
frame-ancestors casumo.evo-games.com # Evolution live casino nrgs-b2b.greentube.com # Greentube / Novomatic mobile2.gameassists.co.uk # Games Global / Microgaming casumo-static.casinomodule.com # NetEnt nyxmaltargs.blueprintgaming.com # Blueprint Gaming casumo-cw.playngonetwork.com # Play’n GO rgs-cust02.lab.wagerworks.com # WagerWorks / IGT staticlive.yggdrasilgaming.com # Yggdrasil regily.com # Regily onboarding / KYC→ extractedthe operator’s whole game-aggregator + KYC supply chain, host by host, off one served header.
The row counts are live datasets on the report bus; the captures above are real artifacts from our scrape corpus — operator and capture date shown, with genuinely sensitive keys masked (***). Traffic is a modelled estimate, labelled as such; derived signals are graded confirmed / suspected / capability and never blended.
The whole market, resolved to the dataset — and to the one operator behind every brand.
03 / Operator intelligence
Every casino markets itself as its own brand. Our identity engine (OIMI) reads the licence registers, the regulators’ own certificates and each site’s mirror network, then folds the scattered front doors back into the one operator behind them. Two real cases from the corpus — scroll in and watch the engine resolve them.
Different front doors, one operator — resolved from scattered data across the whole industry.
04 / Decks · Product
Decks is a searchable gallery of competitor UI — registration flows, deposit funnels, cashiers, promo pages — captured from behind the signup wall, where the real design decisions live.
Full-text OCR search, so you find the screen even when the words are baked into an image. Filter by device, vertical, brand, screen type and licence. Every screen carries machine-read metadata and the CRO tactic it’s actually running. Free, PRO and TEAM plans.
Your competitors already copy each other. Copy the best ideas faster.
05 / Decks · CRM
Decks CRM captures the marketing emails operators actually send and deduplicates them into one searchable ledger — the same inbox view you get in the app. Every campaign is parsed to its anatomy: the bonus match, wagering, min deposit and expiry lifted out as facts, each tagged by how many inboxes it reached and how sure we are.
Filter by operator, lifecycle and when it was first seen. Emails render in a locked-down frame with remote images and tracking pixels neutralised — look, don’t get tracked. It’s part of your Decks plan.
One operator. Two lenses. One subscription.
06 / Data
Data reads the whole market from one place: which markets are open to enter, what any operator runs end to end, what’s legal country by country, how rivals build and stock their lobbies, what a normal promo looks like, and who runs whose tech. Every report resolves one question and shows its work.
Every figure is a modeled estimate we label as such, and each derived signal is tiered — confirmed, suspected or capability — never blended, so you always know what you can stand behind. Slide through a few of them.
The whole market. One straight answer at a time.
07 / Plans & pricing
Decks shows what operators build and send. Data shows how the market fits together. Use either product — or combine both on one account.
Decks
How do competitors build and communicate?
DECKS ARCHIVE · 9,881 email campaigns · 250 operators captured · refreshed every 6h
Browse the archive
€0
Search the whole corpus. Previews are low-res.
Research at full resolution
€49/mo
Full-resolution screens, export and the CRM archive.
Data
What is happening across the market?
DATA CORPUS · 2,191 operators · 156,551 games · refreshed every 6h
Use the reports
€249/mo
Live report workspace and CSV export.
Connect your systems
€449/mo
API and MCP access for internal tools and agents.
Add-on
Add Decks PRO for €29/mo
Includes one Decks seat. Saves €20/mo compared with subscribing separately.
Data Standard + Decks PRO €278/moData PRO + Decks PRO €478/mo
Custom scope
Enterprise
Commission a dataset
Custom datasets built and maintained around your question — scoped to the markets, operators, evidence and fields your team needs.
08 / Conversion audits
A conversion audit is a personal, conversion-focused teardown of your funnel — homepage, registration, deposit and promo pages. You get up to 30 prioritised UX fixes, each tied to a business-impact estimate, an A/B-testing roadmap with wireframes, and a speed / accessibility / SEO / trust check — delivered as an interactive report you can ship from, not a PDF you file.
Set price, listed deliverables, no hidden fees, 7-day turnaround — with a results review and post-audit support. Both tiers end in changes you can ship.
Clears the way for growth.
Only 3 spots left at this price
Deep insight for mature brands.
Best for brands with live traffic and an analytics stack to mine.
Everything in Black Box, plus
Secure Stripe checkout · all major cards · BTC / USDT on request
Results, or your money back
Go through the full audit and if you don’t think it’s the most valuable CRO work you’ve ever received — I refund you. No drama, no weasel clauses, no chasing.
10 / Who’s behind this
I’m Artur Pluta. I optimize casino conversion rates and UX for a living — registration to cashier, desktop and mobile — which is why you won’t get generic advice from me.
I write about retention design, dark patterns, funnel drop-off, and why so much casino copy reads like it was generated by typing “online casino landing page” into a chatbot.
